Made For Women Who Want More
RAZZO is a collection of luxurious, treatment-focused haircare created to meet the high expectations of today’s want-it-all woman.
What Women Really Want
RAZZO founder Mohamad Zedki has built a career upon knowing exactly what women desire from their haircare, honed over years of helping hair and beauty brands establish a presence in the Middle East. Home to some of the world’s most discerning women and highest expectations, it was here, from his own niche beauty boutique frequented by stylists, salon owners and private clients, that Mohamad gained a deep understanding of what women really want from their haircare.
(Hair) Knowledge is Power
Through listening to women’s hair concerns in his boutique on a daily basis, Mohamad discovered a generation of women who loved to experiment with trends, colours and chemical treatments, but were being let down by haircare that simply couldn’t keep up with their lifestyle and demands. Realising that there was a need for results-driven, salon-quality products that ticked every single box on their wish list, Mohamad got to work on his own luxurious, truly woman-led line of products.
Over three years in development, RAZZO haircare combines our founder’s insider knowledge with innovative formulations from the world’s leading manufacturers. By his own admission, Mohamad is obsessive about the details, and throughout the creation process he was quite literally ‘hands on’, personally applying products, touching and assessing the hair, and fine-tuning formulations until completely satisfied – an approach that shows in each product’s incredible, visible results.
A next-level experience
Every detail of RAZZO haircare has been chosen to offer the highest levels of pleasure and performance. Though each product is targeted in its benefits, they all possess the same beautiful textures, sought-after precious ingredients, exquisite fragrance and Instagram-worthy packaging – while never losing sight of the importance of results that every woman can see and feel in her hair, from the first use and beyond.